Concepedia
Statistics
Publications
37
Citations
2.3K
H-Index
22
Active since
2006
Affiliations
Seoul National University(Current)
Korea Advanced Institute of Science and Technology
Kyung Hee University
Hanyang University
Gyeongsangnam-do Agricultural Research and Extension Services
Junghoon Moon is an author at Seoul National University specializing in information systems, business, and marketing.
Publications per year
2006–2021
Antecedents and consequences of mobile phone usability: Linking simplicity and interactivity to satisfaction, trust, and brand loyalty
Dongwon Lee, Junghoon Moon, Yong Jin Kim et al. · Information & Management · 2014 · 411 citations
Business, Marketing, Marketing Management +16
Exploring the effect of e-WOM participation on e-Loyalty in e-commerce
Chul Woo Yoo, G. Lawrence Sanders, Junghoon Moon · Decision Support Systems · 2013 · 272 citations
Business, Management Information Systems, Marketing +12
E‐learning motivation and educational portal acceptance in developing countries
Ursula Paola Torres Maldonado, Gohar F. Khan, Junghoon Moon et al. · Online Information Review · 2011 · 207 citations
Education, Educational Technology, Information Systems +14
Factors Affecting Consumers’ Alternative Meats Buying Intentions: Plant-Based Meat Alternative and Cultured Meat
Jihee Hwang, Jihye You, Junghoon Moon et al. · Sustainability · 2020 · 176 citations · Full text
Agriculture, Biotechnology, Food Science +13
Effect of the food traceability system for building trust: Price premium and buying behavior
Young Chan Choe, Joowon Park, Miri Chung et al. · Information Systems Frontiers · 2008 · 147 citations
Agriculture, Food Science, Marketing +11
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