Concepedia
Statistics
Publications
36
Citations
2.2K
H-Index
22
Active since
2006
Affiliations
Seoul National University(Current)
Korea Advanced Institute of Science and Technology
Kyung Hee University
Gyeongsangnam-do Agricultural Research and Extension Services
Hanyang University
Junghoon Moon is an author at Seoul National University specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessConsumer ResearchInteractive MarketingTechnologyConsumer BehaviorCustomer SatisfactionHealthCommunication
Publications per year
2006–2021
Antecedents and consequences of mobile phone usability: Linking simplicity and interactivity to satisfaction, trust, and brand loyalty
Dongwon Lee, Junghoon Moon, Yong Jin Kim et al. · Information & Management · 2014 · 410 citations
Customer Satisfaction, Mobile Phone Usability, Consumer Research +16
Exploring the effect of e-WOM participation on e-Loyalty in e-commerce
Chul Woo Yoo, G. Lawrence Sanders, Junghoon Moon · Decision Support Systems · 2013 · 270 citations
Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +10
E‐learning motivation and educational portal acceptance in developing countries
Ursula Paola Torres Maldonado, Gohar F. Khan, Junghoon Moon et al. · Online Information Review · 2011 · 205 citations
E-learning, Educational Psychology, Education +19
Factors Affecting Consumers’ Alternative Meats Buying Intentions: Plant-Based Meat Alternative and Cultured Meat
Jihee Hwang, Jihye You, Junghoon Moon et al. · Sustainability · 2020 · 167 citations · Full text
Agricultural Economics, Consumer Research, Consumer Attitude +21
Effect of the food traceability system for building trust: Price premium and buying behavior
Young Chan Choe, Joowon Park, Miri Chung et al. · Information Systems Frontiers · 2008 · 143 citations
Food Traceability, Economics, Food Marketing +13
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