Concepedia

Dongwon Lee

DL

13

Publications

909

Citations

12

H-Index

2007

Active since

Affiliations

Korea Advanced Institute of Science and Technology(Current)

University of Maryland, College Park

Hong Kong University of Science and Technology

Seoul National University

Dongwon Lee is an author at Korea Advanced Institute of Science and Technology specializing in marketing, management, and interactive marketing.

Top concepts

MarketingManagementCommunicationUser ExperienceConsumer ResearchInteractive MarketingEngineeringTechnologySocial InfluenceCustomer Satisfaction

Publications per year

2007–2021

13

Publications

13

Antecedents and consequences of mobile phone usability: Linking simplicity and interactivity to satisfaction, trust, and brand loyalty

Dongwon Lee, Junghoon Moon, Yong Jin Kim et al. · Information & Management · 2014 · 410 citations

Customer Satisfaction, Mobile Phone Usability, Consumer Research +16

An empirical study on consumer online shopping channel choice behavior in omni-channel environment

Sangkyu Park, Dongwon Lee · Telematics and Informatics · 2017 · 100 citations

Customer Satisfaction, Omni-channel Environment, Online Customer Behavior +12

Understanding music sharing behaviour on social network services

Dongwon Lee, Jaimie Yejean Park, Junha Kim et al. · Online Information Review · 2011 · 79 citations

Different but Equal? A Field Experiment on the Impact of Recommendation Systems on Mobile and Personal Computer Channels in Retail

Dongwon Lee, Anandasivam Gopal, Sung-Hyuk Park · Information Systems Research · 2020 · 57 citations

Online Customer Behavior, Group Recommenders, Mobile Marketing +14

Aligning Information Technology and Business: The Differential Effects of Alignment During Investment Planning, Delivery, and Change

Terence Saldanha, Dongwon Lee, Sunil Mithas · Information Systems Research · 2020 · 48 citations

Enterprise Business Transformation, Firm Performance, Business Intelligence +21

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