Concepedia

Hongwei He

HH

Statistics

Publications

46

Citations

6.3K

H-Index

32

Active since

1996

Affiliations

University of Warwick(Current)

University of East Anglia

University of Strathclyde

University of Manchester

Pennsylvania State University

Hongwei He is an author at University of Warwick specializing in management, marketing, and business.

Publications per year

1996–2024

46

Publications

46

The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

Hongwei He, Lloyd C. Harris · Journal of Business Research · 2020 · 1.4K citations · Full text

Management, Marketing, Marketing Management +16

Social identity perspective on brand loyalty

Hongwei He, Li Yan, Lloyd C. Harris · Journal of Business Research · 2011 · 556 citations · Full text

Business, Marketing, Marketing Management +12

Environmental orientation and corporate performance: The mediation mechanism of green supply chain management and moderating effect of competitive intensity

Ricky Y. K. Chan, Hongwei He, Hing Kai Chan et al. · Industrial Marketing Management · 2012 · 548 citations · Full text

Management, Strategic Management, Supply Chain Management +15

CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality

Hongwei He, Yan Li · Journal of Business Ethics · 2010 · 526 citations

Business, Marketing, Marketing Management +17

Organizational Identity and Organizational Identification

Hongwei He, Andrew D. Brown · Group & Organization Management · 2013 · 447 citations · Full text

Management, Organization Studies, Organizational Behavior +14

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