Concepedia

Yan Li

YL

Statistics

Publications

17

Citations

1.5K

H-Index

14

Active since

2010

Affiliations

Beijing Institute of Technology(Current)

University of Warwick

California State University, Long Beach

University of East Anglia

Yan Li is an author at Beijing Institute of Technology specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBrand EquityBrand StrategyEntrepreneurshipStrategic ManagementOrganizational BehaviorInnovationEngineering

Publications per year

2010–2022

17

Publications

17

CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality

Hongwei He, Yan Li · Journal of Business Ethics · 2010 · 519 citations

Marketing, Service Brand, Brand Identification +8

Highly flexible and superhydrophobic MOF nanosheet membrane for ultrafast alcohol-water separation

Li‐Hao Xu, Shen-Hui Li, Heng Mao et al. · Science · 2022 · 331 citations

Engineering, High-performance Pervaporation Membranes, Porous Membrane +17

Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value

Hongwei He, Yan Li · Journal of Marketing Management · 2010 · 128 citations

Customer Satisfaction, Brand Equity, Service Quality +12

Evaluation of international brand alliances: Brand order and consumer ethnocentrism

Yan Li, Hongwei He · Journal of Business Research · 2011 · 64 citations · Full text

Marketing, Consumer Culture, Brand Equity +8

The Impact of CEOs’ Transformational Leadership on Sustainable Organizational Innovation in SMEs: A Three-Wave Mediating Role of Organizational Learning and Psychological Empowerment

Saira Begum, Enjun Xia, Khalid Mehmood et al. · Sustainability · 2020 · 60 citations · Full text

Transformational Leadership, Organizational Learning, Education +22

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