Saira Begum

Does green transformational leadership lead to green innovation? The role of green thinking and creative process engagement

Saira Begum, Muhammad Ashfaq, Enjun Xia et al. · Business Strategy and the Environment · 2021 · 397 citations

Innovation Adoption, Transformational Leadership, Sustainable Development +22

How “Green” thinking and altruism translate into purchasing intentions for electronics products: The intrinsic-extrinsic motivation mechanism

Fayaz Ali, Muhammad Ashfaq, Saira Begum et al. · Sustainable Production and Consumption · 2020 · 173 citations

Behavioral Sciences, Green Marketing, Electronics Products +12

Achieving green product and process innovation through green leadership and creative engagement in manufacturing

Saira Begum, Enjun Xia, Fayaz Ali et al. · Journal of Manufacturing Technology Management · 2021 · 163 citations

Green Marketing, Green Manufacturing, Education +17

Observed Trends and Variability of Temperature and Precipitation and Their Global Teleconnections in the Upper Indus Basin, Hindukush-Karakoram-Himalaya

Azfar Hussain, Jianhua Cao, Ishtiaq Hussain et al. · Atmosphere · 2021 · 73 citations · Full text

Engineering, Extreme Weather, India-asia Collision +21

Green intellectual capital and green business strategy: The role of green absorptive capacity

Saira Begum, Muhammad Ashfaq, Kaveh Asiaei et al. · Business Strategy and the Environment · 2023 · 64 citations · Full text

Green Marketing, Green Innovation, Green Absorptive Capacity +21