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How “Green” thinking and altruism translate into purchasing intentions for electronics products: The intrinsic-extrinsic motivation mechanism

Behavioral SciencesGreen MarketingElectronics ProductsBehavioral Decision MakingIntrinsic-extrinsic Motivation MechanismBuying BehaviorMotivationConsumer ResearchManagementGreen ProductConsumer BehaviorGreen Decision-makingMarketingAltruism TranslateConsumer Attitude