Fayaz Ali

How “Green” thinking and altruism translate into purchasing intentions for electronics products: The intrinsic-extrinsic motivation mechanism

Fayaz Ali, Muhammad Ashfaq, Saira Begum et al. · Sustainable Production and Consumption · 2020 · 173 citations

Behavioral Sciences, Green Marketing, Electronics Products +12

Achieving green product and process innovation through green leadership and creative engagement in manufacturing

Saira Begum, Enjun Xia, Fayaz Ali et al. · Journal of Manufacturing Technology Management · 2021 · 163 citations

Green Marketing, Green Manufacturing, Education +17

You plant a virtual tree, we'll plant a real tree: Understanding users' adoption of the Ant Forest mobile gaming application from a behavioral reasoning theory perspective

Muhammad Ashfaq, Qingyu Zhang, Fayaz Ali et al. · Journal of Cleaner Production · 2021 · 114 citations

Real Tree, Video Game Development, Virtual Tree +14

WOW, the make-up AR app is impressive: a comparative study between China and South Korea

Asad Hassan Butt, Hassan Ahmad, Asif Muzaffar et al. · Journal of Services Marketing · 2021 · 59 citations

Artificial Intelligence, Customer Satisfaction, Engineering +23

Effects of hedonic shopping motivations and gender differences on compulsive online buyers

Xuhui Wang, Fayaz Ali, Muhammad Zubair Tauni et al. · The Journal of Marketing Theory and Practice · 2021 · 58 citations