How “Green” thinking and altruism translate into purchasing intentions for electronics products: The intrinsic-extrinsic motivation mechanism

Fayaz Ali, Muhammad Ashfaq, Saira Begum, +1

Sustainable Production and Consumption

Behavioral SciencesGreen MarketingElectronics ProductsBehavioral Decision MakingIntrinsic-extrinsic Motivation Mechanism +10

Achieving green product and process innovation through green leadership and creative engagement in manufacturing

Saira Begum, Enjun Xia, Fayaz Ali, +2

Journal of Manufacturing Technology Management

Green MarketingGreen ManufacturingEducationGreen InnovationCreative Process Engagement +15

You plant a virtual tree, we'll plant a real tree: Understanding users' adoption of the Ant Forest mobile gaming application from a behavioral reasoning theory perspective

Muhammad Ashfaq, Qingyu Zhang, Fayaz Ali, +2

Journal of Cleaner Production

Real TreeVideo Game DevelopmentVirtual TreeBehavioral SciencesEngineering +12

WOW, the make-up AR app is impressive: a comparative study between China and South Korea

Asad Hassan Butt, Hassan Ahmad, Asif Muzaffar, +1

Journal of Services Marketing

Artificial IntelligenceCustomer SatisfactionEngineeringEast Asian StudiesDigital Marketing +21

Effects of hedonic shopping motivations and gender differences on compulsive online buyers

Xuhui Wang, Fayaz Ali, Muhammad Zubair Tauni, +2

The Journal of Marketing Theory and Practice

Engaging the customer with augmented reality and employee services to enhance equity and loyalty

Asad Hassan Butt, Hassan Ahmad, Fayaz Ali, +2

International Journal of Retail & Distribution Management

Customer ExperienceCustomer SatisfactionDigital MarketingConsumer ResearchCustomer Equity +23

How socially anxious people become compulsive social media users: The role of fear of negative evaluation and rejection

Fayaz Ali, A. J. Ali, Amjad Iqbal, +1

Telematics and Informatics

Social MediaAnxious PeopleAffective VariableNegative EvaluationSocial Psychology +12

Social Chatbot: My Friend in My Distress

Fayaz Ali, Qingyu Zhang, Muhammad Zubair Tauni, +1

International Journal of Human-Computer Interaction

ChatbotEngineeringSocial Interaction AnxietyAffective VariableCommunication +17

Does buyer-seller personality match enhance impulsive buying? A green marketing context

Xuhui Wang, Muhammad Zubair Tauni, Qilin Zhang, +2

The Journal of Marketing Theory and Practice

Contingent self-esteem, social interaction fears, and compulsive WeChat usage

Fayaz Ali, Qingyu Zhang, Muhammad Zubair Tauni, +2

Behaviour and Information Technology

Social PsychologySocial InfluenceCommunicationSelf-monitoringSocial Sciences +17