Concepedia

Asif Muzaffar

AM

12

Publications

354

Citations

12

H-Index

2013

Active since

Affiliations

University of Central Punjab(Current)

Birmingham City University

Sur University College

Ohio University

University of Okara

Asif Muzaffar is an author at University of Central Punjab specializing in business, management, and supply chain management.

Top concepts

BusinessManagementMarketingSupply Chain ManagementSupply ChainHuman ResourcesEngineeringStrategic ManagementCustomer SatisfactionPerformance Management

Publications per year

2013–2023

12

Publications

12

WOW, the make-up AR app is impressive: a comparative study between China and South Korea

Asad Hassan Butt, Hassan Ahmad, Asif Muzaffar et al. · Journal of Services Marketing · 2021 · 59 citations

Artificial Intelligence, Customer Satisfaction, Engineering +23

Impact of Technology on Performance of Employees (A Case Study on Allied Bank Ltd, Pakistan)

Jawad Abbas, Asif Muzaffar, Hassan Mahmood et al. · 2014 · 51 citations

Financial Institutions, Firm Performance, Organizational Characteristic +17

Travel before you actually travel with augmented reality – role of augmented reality in future destination

Hassan Ahmad, Asad Hassan Butt, Asif Muzaffar · Current Issues in Tourism · 2022 · 51 citations

Engaging the customer with augmented reality and employee services to enhance equity and loyalty

Asad Hassan Butt, Hassan Ahmad, Fayaz Ali et al. · International Journal of Retail & Distribution Management · 2023 · 45 citations

Customer Experience, Customer Satisfaction, Digital Marketing +25

Environmental sustainability, innovation capacity, and supply chain management practices nexus: A mixed methods research approach

M. Khurrum S. Bhutta, Asif Muzaffar, Gökhan Eğilmez et al. · Sustainable Production and Consumption · 2021 · 43 citations

Environmental Sustainability, Engineering, Innovation Capacity +14

Rows per page

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