Concepedia

Asad Hassan Butt

AH

14

Publications

447

Citations

12

H-Index

2018

Active since

Affiliations

Dongbei University of Finance and Economics(Current)

University of Central Punjab

University of Okara

Birmingham City University

Shenzhen University

Asad Hassan Butt is an author at Dongbei University of Finance and Economics specializing in marketing, digital marketing, and user experience.

Top concepts

MarketingDigital MarketingManagementUser ExperienceConsumer ResearchBusinessVirtual RealityConsumer BehaviorCustomer SatisfactionInteractive Marketing

Publications per year

2018–2024

14

Publications

14

Let's play: Me and my AI‐powered avatar as one team

Asad Hassan Butt, Hassan Ahmad, M. Awais Shakir Goraya et al. · Psychology and Marketing · 2021 · 71 citations

Artificial Intelligence, Avatar Animation, Engineering +29

WOW, the make-up AR app is impressive: a comparative study between China and South Korea

Asad Hassan Butt, Hassan Ahmad, Asif Muzaffar et al. · Journal of Services Marketing · 2021 · 59 citations

Artificial Intelligence, Customer Satisfaction, Engineering +23

Travel before you actually travel with augmented reality – role of augmented reality in future destination

Hassan Ahmad, Asad Hassan Butt, Asif Muzaffar · Current Issues in Tourism · 2022 · 51 citations

Engaging the customer with augmented reality and employee services to enhance equity and loyalty

Asad Hassan Butt, Hassan Ahmad, Fayaz Ali et al. · International Journal of Retail & Distribution Management · 2023 · 45 citations

Customer Experience, Customer Satisfaction, Digital Marketing +25

Gaming Avatar Can Influence Sustainable Healthy Lifestyle: Be Like an Avatar

Xuhui Wang, Asad Hassan Butt, Qilin Zhang et al. · Sustainability · 2020 · 42 citations · Full text

Quality Of Life, New Technologies, Avatar Animation +24

Rows per page

1–5 of 14