M. Awais Shakir Goraya

The impact of channel integration on consumers’ channel preferences: Do showrooming and webrooming behaviors matter?

M. Awais Shakir Goraya, Jing Zhu, Muhammad Shakaib Akram et al. · Journal of Retailing and Consumer Services · 2020 · 106 citations · Full text

Consumer Decision Making, Consumer Uncertainty, Behaviors Matter +10

Organizational Performance and Sustainability: Exploring the Roles of IT Capabilities and Knowledge Management Capabilities

Muhammad Shakaib Akram, M. Awais Shakir Goraya, Aneela Malik et al. · Sustainability · 2018 · 102 citations · Full text

Organizational Characteristic, Education, Organizational Information Technology +22

Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior

Xingwen Cui, Qinghong Xie, Jing Zhu et al. · Journal of Retailing and Consumer Services · 2021 · 100 citations

Customer Satisfaction, Online Customer Behavior, Omnichannel Customer Journey +11

Exploring the interrelationships between technological predictors and behavioral mediators in online tax filing: The moderating role of perceived risk

Muhammad Shakaib Akram, Aneela Malik, Mahmud Akhter Shareef et al. · Government Information Quarterly · 2019 · 86 citations

Risk Communication, Technological Predictors, Behavioral Decision Making +14

An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business

M. Awais Shakir Goraya, Jing Zhu, Mahmud Akhter Shareef et al. · Electronic Markets · 2019 · 71 citations · Full text

Marketing, Customer Satisfaction, Online Customer Behavior +12