Publication | Open Access

An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business

MarketingCustomer SatisfactionOnline Customer BehaviorBusiness-to-business ResearchDigital MarketingSocial CommerceInteractive MarketingManagementConsumer ResearchMarketing CommunicationBusinessCommunicationE-word-of-mouth IntentionsAdvertisingConsumer Engagement