Jing Zhu

How to compete with a supply chain partner: Retailer's store brand vs. manufacturer's encroachment

Zhe Zhang, Huaming Song, Xiaoyu Gu et al. · Omega · 2021 · 120 citations

Supply Chain Partner, Supplier Relationship, Management +10

Process innovation for green product in a closed loop supply chain with remanufacturing

Junwu Chai, Zhifeng Qian, Feng Wang et al. · Annals of Operations Research · 2021 · 109 citations

Industrial Design, Process Innovation, Engineering +12

The impact of channel integration on consumers’ channel preferences: Do showrooming and webrooming behaviors matter?

M. Awais Shakir Goraya, Jing Zhu, Muhammad Shakaib Akram et al. · Journal of Retailing and Consumer Services · 2020 · 106 citations · Full text

Consumer Decision Making, Consumer Uncertainty, Behaviors Matter +10

Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior

Xingwen Cui, Qinghong Xie, Jing Zhu et al. · Journal of Retailing and Consumer Services · 2021 · 100 citations

Customer Satisfaction, Online Customer Behavior, Omnichannel Customer Journey +11

An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business

M. Awais Shakir Goraya, Jing Zhu, Mahmud Akhter Shareef et al. · Electronic Markets · 2019 · 71 citations · Full text

Marketing, Customer Satisfaction, Online Customer Behavior +12