Concepedia

Xingwen Cui

XC

1

Publications

100

Citations

1

H-Index

2021

Active since

Affiliations

University of Portsmouth(Current)

Xingwen Cui is an author at University of Portsmouth specializing in business, consumer engagement, and consumer research.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchConsumer EngagementCustomer SatisfactionInteractive Marketing

Publications per year

2021–2021

1

Publications

1

Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior

Xingwen Cui, Qinghong Xie, Jing Zhu et al. · Journal of Retailing and Consumer Services · 2021 · 100 citations

Customer Satisfaction, Online Customer Behavior, Omnichannel Customer Journey +11

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