Muhammad Shakaib Akram

Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands

Debasis Pradhan, Abhisek Kuanr, Sampa Anupurba Pahi et al. · Psychology and Marketing · 2022 · 135 citations · Full text

Gen Z Consumers, Consumer Study, Consumer Research +23

A new health care system enabled by machine intelligence: Elderly people's trust or losing self control

Mahmud Akhter Shareef, Vinod Kumar, Yogesh K. Dwivedi et al. · Technological Forecasting and Social Change · 2020 · 115 citations · Full text

Artificial Intelligence, Nursing, Engineering +12

The impact of channel integration on consumers’ channel preferences: Do showrooming and webrooming behaviors matter?

M. Awais Shakir Goraya, Jing Zhu, Muhammad Shakaib Akram et al. · Journal of Retailing and Consumer Services · 2020 · 106 citations · Full text

Consumer Decision Making, Consumer Uncertainty, Behaviors Matter +10

Organizational Performance and Sustainability: Exploring the Roles of IT Capabilities and Knowledge Management Capabilities

Muhammad Shakaib Akram, M. Awais Shakir Goraya, Aneela Malik et al. · Sustainability · 2018 · 102 citations · Full text

Organizational Characteristic, Education, Organizational Information Technology +22

Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior

Xingwen Cui, Qinghong Xie, Jing Zhu et al. · Journal of Retailing and Consumer Services · 2021 · 100 citations

Customer Satisfaction, Online Customer Behavior, Omnichannel Customer Journey +11