Publication | Open Access
The impact of channel integration on consumers’ channel preferences: Do showrooming and webrooming behaviors matter?
106
Citations
59
References
2020
Year
Consumer Decision MakingConsumer UncertaintyBehaviors MatterChannel IntegrationDigital MarketingManagementUser ExperienceConsumer ResearchConsumer BehaviorCommunicationUser PerceptionMarketingBuying Behavior
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