Channel Integration

Channel Integration is a strategic business process in which multiple distribution channels are coordinated and unified into a cohesive system to deliver consistent customer experiences, seamless service delivery, and operational synergies across physical and digital touchpoints.

270

Publications

24.4K

Citations

669

Authors

353

Institutions

Publications per year

2017–2026

Parents

Channel ManagementOmnichannel Retailing

Children

Channel TransparencyChannel Value Co-creationIntegrated Customer ExperienceIntegrated Order FulfillmentIntegrated Pricing StrategyIntegrated Product AssortmentSeamless Customer JourneyUnified Channel StrategyUnified Inventory Management

Publications

270

Challenges and Opportunities in Multichannel Customer Management

Scott A. Neslin, Dhruv Grewal, Robert Leghorn et al. · Journal of Service Research · 2006 · 1.1K citations

Management, Marketing, Marketing Management +12

International Market Entry and Expansion via Independent or Integrated Channels of Distribution

Erin Anderson, Anne T. Coughlan · Journal of Marketing · 1987 · 805 citations

Business, International Business, International Management +15

A Transaction Cost Analysis Model of Channel Integration in International Markets

Saul Klein, Gary L. Frazier, Victor J. Roth · Journal of Marketing Research · 1990 · 748 citations

Business, Economics, International Business +16

Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing

Wojciech Piotrowicz, Richard Cuthbertson · International Journal of Electronic Commerce · 2014 · 696 citations

Business, Information Technology, Retail Management +17

Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration

Dennis Herhausen, Jochen Binder, Marcus Schoegel et al. · Journal of Retailing · 2015 · 653 citations

Management, Marketing, Marketing Management +14

1–5 of 270

Authors

669

GL
Gary L. Frazier
University of Southern California, United States
6 publications · 1.4K citations
6
h-index
LW
Louis W. Stern
Kellogg's (Canada), Canada
4 publications · 1.1K citations
4
h-index
FC
Filipe Coelho
University of Coimbra, Portugal
4 publications · 271 citations
4
h-index
CE
Chris Easingwood
University of Coimbra, Portugal
4 publications · 271 citations
4
h-index
SK
Sertan Kabadayi
Fordham University, United States
4 publications · 265 citations
4
h-index

1–5 of 669

Institutions

353

1–8 of 353

Venues

Industrial Marketing Management
10 publications · 963 citations
10
h-index
Journal of Retailing and Consumer Services
9 publications · 588 citations
9
h-index
Journal of Marketing Research
9 publications · 3.2K citations
9
h-index
European Journal of Operational Research
8 publications · 547 citations
8
h-index
European Journal of Marketing
EJM · 7 publications · 561 citations
7
h-index

1–5