Concepedia

Integrated Pricing Strategy

Integrated Pricing Strategy is a strategic framework in marketing management that systematically aligns pricing decisions across multiple distribution channels to ensure consistency, competitiveness, and coherence in customer value perception.

41

Publications

2.8K

Citations

122

Authors

62

Institutions

Publications per year

2017–2026

18

Parents

Publications

41

Distribution Locational Marginal Pricing for Optimal Electric Vehicle Charging Management

Ruoyang Li, Qiuwei Wu, Shmuel S. Oren · IEEE Transactions on Power Systems · 2014 · 401 citations

, , +16

Beyond the Many Faces of Price: An Integration of Pricing Strategies

Gerard J. Tellis · Journal of Marketing · 1986 · 337 citations

, , +17

Beyond the Many Faces of Price: An Integration of Pricing Strategies

Gerard J. Tellis · Journal of Marketing · 1986 · 170 citations

, , +17

Integrative Pricing via the Pricing Wheel

David Shipley, David Jobber · Industrial Marketing Management · 2001 · 154 citations

, , +5

Pricing objectives and pricing methods in the services sector

George J. Avlonitis, Kostis Indounas · Journal of Services Marketing · 2005 · 142 citations

, , +11

1–5 of 41

Authors

122

  1. GJ
    Gerard J. Tellis

    University of Southern California, United States

    2 publications · 507 citations

    2

    h-index

  2. GW
    Glenn Withiam

    Cornell University, United States

    1 publications · 31 citations

    1

    h-index

  3. KI
    Kostis Indounas

    Athens University of Economics and Business, Greece

    1 publications · 142 citations

    1

    h-index

  4. QG
    Qinglai Guo

    Tsinghua University, China

    1 publications · 27 citations

    1

    h-index

  5. WR
    Werner Rothengatter

    Karlsruhe Institute of Technology, Germany

    1 publications · 10 citations

    1

    h-index

1–5 of 122

Institutions

62

  1. Jadavpur University

    Kolkata, India

    2 h-index

    4 publications

    149 citations

  2. North China Electric Power University

    Beijing, China

    2 h-index

    5 publications

    471 citations

  3. Nanyang Technological University

    Singapore, Singapore

    2 h-index

    3 publications

    195 citations

  4. University of Iowa

    Iowa City, United States

    2 h-index

    2 publications

    507 citations

  5. Monash University

    Melbourne, Australia

    2 h-index

    2 publications

    165 citations

  6. University of Illinois Urbana-Champaign

    Urbana, United States

    1 h-index

    1 publications

    63 citations

  7. University of Toronto

    Toronto, Canada

    1 h-index

    1 publications

    26 citations

  8. Lund University

    Lund, Sweden

    1 h-index

    1 publications

    43 citations

1–8 of 62

Venues

  1. Journal of Revenue and Pricing Management

    3 publications · 76 citations

    3

    h-index

  2. Journal of Marketing

    JM · 2 publications · 507 citations

    2

    h-index

  3. Computers & Industrial Engineering

    2 publications · 97 citations

    2

    h-index

  4. Journal of Energy Storage

    2 publications · 70 citations

    2

    h-index

  5. Journal of Product & Brand Management

    2 publications · 111 citations

    2

    h-index

1–5