Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration

Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology

Fred D. Davis · MIS Quarterly · 1989 · 64.5K citations

Computing, Information Systems, Information Technology +15

User Acceptance of Computer Technology: A Comparison of Two Theoretical Models

Fred D. Davis, Richard P. Bagozzi, Paul R. Warshaw · Management Science · 1989 · 25.4K citations

Computing, Information Systems, Information Technology +11

Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis

Xinshu Zhao, John Lynch, Qimei Chen · Journal of Consumer Research · 2010 · 11.7K citations · Full text

Social Sciences, Psychology, Social Psychology +9

Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments

J. Joseph Cronin, Michael K. Brady, G. Tomas M. Hult · Journal of Retailing · 2000 · 6.4K citations

Business, Marketing, Marketing Management +16

Computer Self-Efficacy: Development of a Measure and Initial Test

Deborah Compeau, Christopher A. Higgins · MIS Quarterly · 1995 · 6.2K citations

Management, Management Information Systems, Organizational Behavior +12