Concepedia

Offline Channel Integration

Offline Channel Integration is a strategic framework in channel management that systematically aligns physical, non-digital distribution and communication channels with overarching multichannel or omnichannel marketing systems to ensure cohesive brand presence, seamless customer experience, and operational synergy across both offline and online domains.

27

Publications

2K

Citations

69

Authors

41

Institutions

Publications per year

2017–2026

22

Parents

Publications

27

Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration

Dennis Herhausen, Jochen Binder, Marcus Schoegel et al. · Journal of Retailing · 2015 · 653 citations

, , +14

A Hierarchical Marketing Communications Model of Online and Offline Media Synergies

P. A. Naik, Kay Peters · Journal of Interactive Marketing · 2009 · 236 citations

, , +14

The omnichannel continuum: Integrating online and offline channels along the customer journey

Scott A. Neslin · Journal of Retailing · 2022 · 162 citations

, , +17

Integration of online and offline channels: a view of O2O commerce

Yu-Wei Chang, Ping‐Yu Hsu, Qing-Miao Yang · Internet Research · 2018 · 108 citations

, , +17

The Impact of Adding Online-to-Offline Service Platform Channels on Firms’ Offline and Total Sales and Profits

Sha Zhang, Koen Pauwels, Chenming Peng · Journal of Interactive Marketing · 2019 · 96 citations · Full text

, , +16

1–5 of 27

Authors

69

  1. HL
    Hefu Liu

    University of Science and Technology of China, China

    3 publications · 65 citations

    3

    h-index

  2. YL
    Yang Li

    Hefei University of Technology, China

    2 publications · 38 citations

    3

    h-index

  3. MH
    Min Ho Ryu

    Dong-A University, South Korea

    2 publications · 68 citations

    2

    h-index

  4. DL
    Daeho Lee

    Sungkyunkwan University, South Korea

    2 publications · 68 citations

    2

    h-index

  5. ZC
    Zhao Cai

    University of Nottingham Ningbo China, China

    2 publications · 45 citations

    2

    h-index

1–5 of 69

Institutions

41

  1. Hefei University of Technology

    Hefei, China

    4 h-index

    6 publications

    117 citations

  2. University of Science and Technology of China

    Hefei, China

    4 h-index

    5 publications

    110 citations

  3. Sungkyunkwan University

    Seoul, South Korea

    2 h-index

    4 publications

    136 citations

  4. Dong-A University

    Busan, South Korea

    2 h-index

    2 publications

    68 citations

  5. University of Nottingham Ningbo China

    Ningbo, China

    2 h-index

    3 publications

    65 citations

  6. Zhejiang Gongshang University

    Hangzhou, China

    1 h-index

    3 publications

    51 citations

  7. Copenhagen Business School

    Copenhagen, Denmark

    1 h-index

    1 publications

    20 citations

  8. Soochow University

    Taipei, Taiwan

    1 h-index

    1 publications

    17 citations

1–8 of 41

Venues

  1. Journal of Retailing and Consumer Services

    4 publications · 126 citations

    4

    h-index

  2. Journal of Retailing

    2 publications · 815 citations

    2

    h-index

  3. Journal of Interactive Marketing

    JIM · 2 publications · 332 citations

    2

    h-index

  4. 1

    h-index

  5. Journal of Business Research

    JBR · 1 publications · 25 citations

    1

    h-index

1–5