Chenming Peng

The effect of required warmth on consumer acceptance of artificial intelligence in service: The moderating role of AI-human collaboration

Chenming Peng, Jenny van Doorn, Felix Eggers et al. · International Journal of Information Management · 2022 · 108 citations · Full text

Artificial Intelligence, Customer Satisfaction, Ai-human Collaboration +15

The Impact of Adding Online-to-Offline Service Platform Channels on Firms’ Offline and Total Sales and Profits

Sha Zhang, Koen Pauwels, Chenming Peng · Journal of Interactive Marketing · 2019 · 92 citations · Full text

A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit

Chenming Peng, Tammo H.A. Bijmolt, Franziska Völckner et al. · Journal of Marketing · 2023 · 44 citations · Full text

Consumer Research, Brand Strategy, Brand Loyalty +18

Prosumer-to-customer exchange in the sharing economy: Evidence from the P2P accommodation context

Diandian Xiang, Guanzhe Jiao, Bin Sun et al. · Journal of Business Research · 2022 · 36 citations · Full text

Customer Experience, Customer Satisfaction, Economics +11

Acceptance of Wearable Technology: A Meta-Analysis

Chenming Peng, Nannan Xi, Zhao Hong et al. · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · 2022 · 11 citations · Full text