Publication | Open Access

The effect of required warmth on consumer acceptance of artificial intelligence in service: The moderating role of AI-human collaboration

Artificial IntelligenceCustomer SatisfactionAi-human CollaborationBehavioral Decision MakingHuman Agent InteractionSocial BehaviorInteractive MarketingBiasConsumer AcceptanceConsumer ResearchManagementHuman-ai InteractionSocial InfluenceAi AdoptionHumanartificial Intelligence CollaborationMarketingPersuasionSocial Sciences