Jaap E. Wieringa

The Role of Marketing in Digital Business Platforms

Arvind Rangaswamy, Nicole Moch, Claudio Felten et al. · Journal of Interactive Marketing · 2020 · 288 citations · Full text

Digital Business, Digital Business Platforms, Business-to-business Research +17

What about Design Newness? Investigating the Relevance of a Neglected Dimension of Product Innovativeness

Katrin Talke, Søren Salomo, Jaap E. Wieringa et al. · Journal of Product Innovation Management · 2009 · 220 citations

Innovation Evaluation, Innovation Adoption, Innovation Management +24

Understanding Customer Switching Behavior in a Liberalizing Service Market

Jaap E. Wieringa, Peter C. Verhoef · Journal of Service Research · 2007 · 147 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Research +18

Data analytics in a privacy-concerned world

Jaap E. Wieringa, P.K. Kannan, Xiao Ma et al. · Journal of Business Research · 2019 · 138 citations · Full text

Generalizations on the effectiveness of pharmaceutical promotional expenditures

Sara Kremer, Tammo H.A. Bijmolt, Peter S. H. Leeflang et al. · International Journal of Research in Marketing · 2008 · 111 citations

Economics, Health Economics, Management +6