Concepedia

Nicole Moch

NM

1

Publications

288

Citations

1

H-Index

2020

Active since

Affiliations

University of Groningen(Current)

Nicole Moch is an author at University of Groningen specializing in marketing strategy, digital marketing, and e-business.

Top concepts

Publications per year

2020–2020

1

Publications

1

The Role of Marketing in Digital Business Platforms

Arvind Rangaswamy, Nicole Moch, Claudio Felten et al. · Journal of Interactive Marketing · 2020 · 288 citations · Full text

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