Concepedia

Jie Fang

JF

5

Publications

128

Citations

5

H-Index

2021

Active since

Affiliations

University of Nottingham Ningbo China(Current)

University of Science and Technology of China

Hefei University of Technology

Jie Fang is an author at University of Nottingham Ningbo China specializing in interactive marketing, digital marketing, and management.

Top concepts

MarketingManagementConsumer ResearchDigital MarketingInteractive MarketingBusinessConsumer BehaviorCustomer SatisfactionConsumer UncertaintyTrust

Publications per year

2021–2023

5

Publications

5

Retaining customers with in-store mobile usage experience in omni-channel retailing: The moderating effects of product information overload and alternative attractiveness

Jie Fang, Hefu Liu, Yang Li et al. · Electronic Commerce Research and Applications · 2021 · 50 citations

Customer Satisfaction, Alternative Attractiveness, Online Customer Behavior +12

The influence of school climate on teachers’ job satisfaction: The mediating role of teachers’ self-efficacy

Jie Fang, Zhanyong Qi · PLoS ONE · 2023 · 26 citations · Full text

Job Satisfaction, Teacher Education, Self-efficacy Theory +13

Balance cues of online-offline channel integration: Considering the moderating role of customer's showrooming motivation

Jie Fang, Hefu Liu, Yang Li · Information & Management · 2021 · 20 citations

Customer Satisfaction, Online Customer Behavior, Balance Cues +13

Omni‐channel retailing on platforms: Disentangling the effects of channel integration and inter‐platform function usage difference

Jie Fang, Hefu Liu, Zhao Cai et al. · Journal of Operations Management · 2022 · 18 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +17

Disentangling the relationship between omnichannel integration and customer trust: a response surface analysis

Yang Li, Jie Fang, Shuai Yuan et al. · Internet Research · 2023 · 14 citations

Customer Experience, Customer Satisfaction, Consumer Uncertainty +21

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