Publication | Closed Access

Retaining customers with in-store mobile usage experience in omni-channel retailing: The moderating effects of product information overload and alternative attractiveness

Customer SatisfactionAlternative AttractivenessOnline Customer BehaviorMobile MarketingMobile CommerceDigital MarketingInteractive MarketingManagementConsumer ResearchBusinessConsumer BehaviorProduct Information OverloadMarketingBuying BehaviorOmni-channel Retailing