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Balance cues of online-offline channel integration: Considering the moderating role of customer's showrooming motivation

Customer SatisfactionOnline Customer BehaviorBalance CuesDigital MarketingOnline-offline Channel IntegrationInteractive MarketingManagementUser ExperienceConsumer ResearchSocial InfluenceCustomer ParticipationCommunicationMarketingBuying BehaviorConsumer EngagementShowrooming Motivation