Concepedia

Showrooming Behavior

Showrooming Behavior is a consumer purchasing behavior in which customers physically examine products in a brick-and-mortar retail environment before purchasing them online, typically to secure a lower price, thus distinguishing it from in-store or purely online purchase behaviors.

62

Publications

4.3K

Citations

165

Authors

90

Institutions

Publications per year

2017–2026

55

Variants

Showrooming

Parents

Publications

62

Perceived customer showrooming behavior and the effect on retail salesperson self-efficacy and performance

Adam Rapp, Thomas L. Baker, Daniel G. Bachrach et al. · Journal of Retailing · 2015 · 380 citations

, , +12

Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming”

Amit Mehra, Subodha Kumar, Jagmohan S. Raju · Management Science · 2017 · 345 citations

, , +16

The Showrooming Phenomenon: It's More than Just about Price

Sonja Gensler, Scott A. Neslin, Peter C. Verhoef · Journal of Interactive Marketing · 2017 · 310 citations · Full text

, , +4

Browse‐and‐Switch: Retail‐Online Competition under Value Uncertainty

Anantaram Balakrishnan, Shankar Sundaresan, Bo Zhang · Production and Operations Management · 2013 · 285 citations

, , +17

Showrooming and Webrooming: Information Externalities Between Online and Offline Sellers

Bing Jing · Marketing Science · 2018 · 228 citations

, , +17

1–5 of 62

Authors

165

  1. SA
    Sourabh Arora

    University of Alberta, Canada

    4 publications · 339 citations

    4

    h-index

  2. SS
    Sangeeta Sahney

    Indian Institute of Technology Kharagpur, India

    4 publications · 339 citations

    4

    h-index

  3. GK
    Giri Kumar Tayi

    University at Albany, State University of New York, United States

    2 publications · 139 citations

    2

    h-index

  4. SK
    Subodha Kumar

    Temple University, United States

    2 publications · 381 citations

    2

    h-index

  5. SZ
    Stephan Zielke

    University of Wuppertal, Germany

    2 publications · 128 citations

    2

    h-index

1–5 of 165

Institutions

90

  1. Indian Institute of Technology Kharagpur

    Kharagpur, India

    6 h-index

    12 publications

    741 citations

  2. The University of Texas at Dallas

    Richardson, United States

    4 h-index

    6 publications

    718 citations

  3. University of Science and Technology of China

    Hefei, China

    4 h-index

    6 publications

    202 citations

  4. Shanghai University

    Shanghai, China

    3 h-index

    5 publications

    203 citations

  5. University of Connecticut

    Storrs, United States

    3 h-index

    3 publications

    156 citations

  6. University of Alabama

    Tuscaloosa, United States

    2 h-index

    5 publications

    1.6K citations

  7. Temple University

    Philadelphia, United States

    2 h-index

    2 publications

    381 citations

  8. Hefei University of Technology

    Hefei, China

    2 h-index

    2 publications

    72 citations

1–8 of 90

Venues

  1. Journal of Retailing and Consumer Services

    12 publications · 786 citations

    12

    h-index

  2. 5

    h-index

  3. Journal of Internet Commerce

    3 publications · 119 citations

    3

    h-index

  4. Production and Operations Management

    POMS · 2 publications · 320 citations

    2

    h-index

  5. MIS Quarterly

    2 publications · 138 citations

    2

    h-index

1–5