Concepedia
Statistics
Publications
23
Citations
1.2K
H-Index
19
Active since
2011
Affiliations
University of Alberta(Current)
Indian Institute of Technology Kharagpur
McMaster University
University of Calgary
University of Toronto
Sourabh Arora is an author at University of Alberta specializing in medicine, ophthalmology, and consumer behavior.
Publications per year
2011–2022
Antecedents to consumers’ showrooming behaviour: an integrated TAM-TPB framework
Sourabh Arora, Sangeeta Sahney · Journal of Consumer Marketing · 2018 · 103 citations
Business, Marketing, Marketing Management +17
Understanding consumers' showrooming behaviour: a stimulus–organism–response (S-O-R) perspective
Sourabh Arora, Rashmi Ranjan Parida, Sangeeta Sahney · International Journal of Retail & Distribution Management · 2020 · 101 citations
Business, Marketing, Psychology +16
Understanding consumer’s showrooming behaviour
Sourabh Arora, Kunal Singha, Sangeeta Sahney · Asia Pacific Journal of Marketing and Logistics · 2017 · 96 citations
Business, Marketing, Marketing Management +16
Webrooming behaviour: a conceptual framework
Sourabh Arora, Sangeeta Sahney · International Journal of Retail & Distribution Management · 2017 · 80 citations
Business, Information Systems, Management Information Systems +17
Consumer’s webrooming conduct: an explanation using the theory of planned behavior
Sourabh Arora, Sangeeta Sahney · Asia Pacific Journal of Marketing and Logistics · 2018 · 80 citations
Business, Marketing, Retail Management +17
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