Concepedia

Integrated Customer Experience

Integrated Customer Experience is a strategic framework within channel integration that unifies customer interactions across multiple touchpoints to deliver a seamless, consistent, and personalized service journey.

20

Publications

1.8K

Citations

41

Authors

30

Institutions

Publications per year

2017–2026

9

Parents

Publications

20

Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience

Marta Blázquez · International Journal of Electronic Commerce · 2014 · 438 citations · Full text

, , +17

The role of multichannel integration in customer relationship management

Adrian Payne, Pennie Frow · Industrial Marketing Management · 2004 · 361 citations

, , +13

Customer Experience in Fintech

Cătălin Mihail Barbu, Dorian Laurențiu Florea, Dan‐Cristian Dabija et al. · Journal of theoretical and applied electronic commerce research · 2021 · 249 citations · Full text

, , +16

Integrated marketing as management of holistic consumer experience

Shu‐pei Tsai · Business Horizons · 2005 · 132 citations

, , +12

Measuring total customer experience in museums

Jennifer Rowley · International Journal of Contemporary Hospitality Management · 1999 · 117 citations

, , +14

1–5 of 20

Authors

41

  1. BS
    Björn Sven Ivens

    University of Bamberg, Germany

    1 publications · 37 citations

    1

    h-index

  2. HA
    Hassaan Ahmed

    Salim Habib University

    1 publications · 41 citations

    1

    h-index

  3. DA
    Désirée A.C. Wieland

    Universität der Bundeswehr München, Germany

    1 publications · 37 citations

    1

    h-index

  4. HR
    Hadiqa Riaz

    Vilnius Gediminas Technical University, Lithuania

    1 publications · 41 citations

    1

    h-index

  5. FB
    Ferdinand Burianek

    Technical University of Munich, Germany

    1 publications · 76 citations

    1

    h-index

1–5 of 41

Institutions

30

  1. University of Verona

    Verona, Italy

    2 h-index

    3 publications

    119 citations

  2. China Europe International Business School

    Pudong, China

    1 h-index

    1 publications

    90 citations

  3. Stellenbosch University

    Stellenbosch, South Africa

    1 h-index

    1 publications

    45 citations

  4. Babeș-Bolyai University

    Cluj-Napoca, Romania

    1 h-index

    1 publications

    249 citations

  5. University of Pretoria

    Pretoria, South Africa

    1 h-index

    2 publications

    90 citations

  6. Bournemouth University

    Poole, United Kingdom

    1 h-index

    1 publications

    12 citations

  7. Technical University of Munich

    Munich, Germany

    1 h-index

    2 publications

    152 citations

  8. Northumbria University

    Newcastle upon Tyne, United Kingdom

    1 h-index

    1 publications

    12 citations

1–8 of 30

Venues

  1. Industrial Marketing Management

    2 publications · 398 citations

    2

    h-index

  2. KTH Publication Database DiVA (KTH Royal Institute of Technology)

    Repository · 1 publications · 16 citations

    1

    h-index

  3. 1

    h-index

  4. Jindal Journal of Business Research

    JJBR · 1 publications · 19 citations

    1

    h-index

  5. Turizam

    1 publications · 12 citations

    1

    h-index

1–5