Statistics
Publications
16
Citations
1.3K
H-Index
15
Active since
2001
Michela Addis is an author at Bocconi University specializing in marketing, consumer behavior, and marketing management.
Publications per year
2001–2021
16
16
Long life to marketing research: a postmodern view
Michela Addis, S. Podesta · European Journal of Marketing · 2005 · 74 citations
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