Business Horizons · 2005 · 132 citations · 18 references
BusinessMarketingMarketing ManagementBrand ManagementMarketing StrategyStrategic MarketingBrand ExperienceCustomer EngagementCustomer Experience ManagementCustomer Experience StrategyCustomer Experience TransformationCustomer SatisfactionConsumer Experience DesignExperiential MarketingIntegrated Customer Experience
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Finding flow: the psychology of engagement with everyday life
Choice Reviews Online · 1997 · 3.5K citations
The media and modernity: a social theory of the media
Choice Reviews Online · 1996 · 2.2K citations
The future of competition: co-creating unique value with customers
Choice Reviews Online · 2004 · 2.2K citations