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You plant a virtual tree, we'll plant a real tree: Understanding users' adoption of the Ant Forest mobile gaming application from a behavioral reasoning theory perspective

Real TreeVideo Game DevelopmentVirtual TreeBehavioral SciencesEngineeringOnline GamingInteractive MarketingGamificationSocial ComputingUser ExperienceManagementHuman-computer InteractionAnt ForestCommunicationPervasive GameMarketingGame Design