Social identity perspective on brand loyalty - Concepedia

Concepedia

Publication | Open Access

Social identity perspective on brand loyalty

DOI Full Paper Access

551

Citations

87

References

2011

Year

Hongwei He, Li Yan, Lloyd C. Harris

Journal of Business Research

MarketingSocial Identity PerspectiveManagementBrand StrategyBrand DevelopmentConsumer ResearchBrand LoyaltyBusinessBrand AwarenessBrand EquityCustomer Loyalty

References

	Year	Citations

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