Concepedia

Samantha Kay

SK

Statistics

Publications

3

Citations

497

H-Index

3

Active since

2020

Affiliations

University of the Sunshine Coast(Current)

Samantha Kay is an author at University of the Sunshine Coast specializing in communication, social marketing, and management.

ORCID

Top concepts

Publications per year

2020–2024

3

Publications

3

When less is more: the impact of macro and micro social media influencers’ disclosure

Samantha Kay, Rory Mulcahy, Joy Parkinson · Journal of Marketing Management · 2020 · 455 citations · Full text

, , +22

Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective

Samantha Kay, Rory Mulcahy, Karen E. Sutherland et al. · Journal of Marketing Management · 2022 · 31 citations

, , +25

Going Viral: Sharing of Misinformation by Social Media Influencers

Rory Mulcahy, Renée Barnes, Margarietha de Villiers Scheepers et al. · Australasian Marketing Journal (AMJ) · 2024 · 11 citations · Full text

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