Karen E. Sutherland

University student social media use and its influence on offline engagement in higher educational communities

Karen E. Sutherland, Cindy Davis, Uwe Terton et al. · Student Success · 2018 · 54 citations · Full text

Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective

Samantha Kay, Rory Mulcahy, Karen E. Sutherland et al. · Journal of Marketing Management · 2022 · 31 citations

Digital Marketing, Consumer Research, Social Marketing +25

Public relations and customer service: Employer perspectives of social media proficiency

Karen E. Sutherland, Karen Freberg, Christina Driver et al. · Public Relations Review · 2020 · 30 citations · Full text

Social Media, Public Relations Models, Organizational Communication +9

Non-traditional students’ preferences for learning technologies and impacts on academic self-efficacy

Karen E. Sutherland, Ginna Brock, Margarietha de Villiers Scheepers et al. · Journal of Computing in Higher Education · 2023 · 21 citations · Full text

Using propinquital loops to blend social media and offline spaces: a case study of the ALS Ice-Bucket Challenge

Karen E. Sutherland · Media International Australia · 2016 · 20 citations

Engineering, Emerging Media, Communication Social Change +32