Concepedia

Krzysztof Kubacki

KK

48

Publications

2K

Citations

25

H-Index

2004

Active since

Affiliations

Griffith University(Current)

Keele University

Bialystok University of Technology

Auckland University of Technology

University of South Wales

Krzysztof Kubacki is an author at Griffith University specializing in management, marketing, and social marketing.

Top concepts

MarketingManagementSocial MarketingConsumer ResearchPublic HealthHealth PromotionConsumer BehaviorInteractive MarketingHealth BehaviorPhysical Activity

Publications per year

2004–2022

48

Publications

48

Minimizing alcohol harm: A systematic social marketing review (2000–2014)

Krzysztof Kubacki, Sharyn Rundle‐Thiele, Bo Pang et al. · Journal of Business Research · 2015 · 192 citations · Full text

Substance Abuse, Alcohol Misuse, Substance Use +10

Using two-step cluster analysis to identify homogeneous physical activity groups

Sharyn Rundle‐Thiele, Krzysztof Kubacki, Aaron Tkaczynski et al. · Marketing Intelligence & Planning · 2015 · 140 citations

Physical Activity, Adapted Physical Activity, Two-step Cluster Analysis +26

Using social media to create engagement: a social marketing review

Sara Shawky, Krzysztof Kubacki, Timo Dietrich et al. · Journal of Social Marketing · 2019 · 133 citations · Full text

Customer Satisfaction, Digital Marketing, Online Communication +26

A dynamic framework for managing customer engagement on social media

Sara Shawky, Krzysztof Kubacki, Timo Dietrich et al. · Journal of Business Research · 2020 · 120 citations · Full text

Customer Satisfaction, Computational Social Science, Social Media +10

National and regional ethnocentrism: a case study of beer consumers in Poland

Dariusz Siemieniako, Krzysztof Kubacki, Ewa Glińska et al. · British Food Journal · 2011 · 112 citations

Polish Culture, International Marketing, Consumer Research +24

Rows per page

1–5 of 48