Concepedia

Bo Pang

BP

Statistics

Publications

26

Citations

1.2K

H-Index

17

Active since

2013

Affiliations

Griffith University(Current)

National University of Defense Technology

Jilin University

Chang'an University

Bo Pang is an author at Griffith University specializing in marketing, public health, and social marketing for health.

Publications per year

2013–2024

26

Publications

26

Capability, opportunity, and motivation: an across contexts empirical examination of the COM-B model

Taylor Jade Willmott, Bo Pang, Sharyn Rundle‐Thiele · BMC Public Health · 2021 · 237 citations · Full text

Public Health, Health Behavior, Health Promotion +10

Minimizing alcohol harm: A systematic social marketing review (2000–2014)

Krzysztof Kubacki, Sharyn Rundle‐Thiele, Bo Pang et al. · Journal of Business Research · 2015 · 194 citations · Full text

Public Health, Health Promotion, Marketing +13

Social marketing theory development goals: an agenda to drive change

Sharyn Rundle‐Thiele, Patricia David, Taylor Jade Willmott et al. · Journal of Marketing Management · 2019 · 152 citations · Full text

Social Sciences, Marketing, Social Psychology +9

The Employers’ View of “Work-Ready” Graduates: A Study of Advertisements for Marketing Jobs in Australia

Ellen A. McArthur, Krzysztof Kubacki, Bo Pang et al. · Journal of Marketing Education · 2017 · 76 citations · Full text

Business, Marketing, Marketing Management +14

Social Marketing Physical Activity Interventions Among Adults 60 Years and Older

Haruka Fujihira, Krzysztof Kubacki, Rimantė Ronto et al. · Social Marketing Quarterly · 2015 · 61 citations · Full text

Public Health, Health Behavior, Health Promotion +9

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