Patricia David

Social marketing theory development goals: an agenda to drive change

Sharyn Rundle‐Thiele, Patricia David, Taylor Jade Willmott et al. · Journal of Marketing Management · 2019 · 146 citations · Full text

Digital Marketing, Social Marketing, Consumer Research +17

Self‐efficacy or perceived behavioural control: Which influences consumers' physical activity and healthful eating behaviour maintenance?

Joy Parkinson, Patricia David, Sharyn Rundle‐Thiele · Journal of Consumer Behaviour · 2017 · 87 citations

Perceived Behavioural Control, Physical Activity, Public Health Nutrition +26

Engaging the Dog Owner Community in the Design of an Effective Koala Aversion Program

Patricia David, Sharyn Rundle‐Thiele, Bo Pang et al. · Social Marketing Quarterly · 2019 · 48 citations · Full text

Public Policy, Behavioral Sciences, Community Development +15

Social marketing theory measurement precision: a theory of planned behaviour illustration

Patricia David, Sharyn Rundle‐Thiele · Journal of Social Marketing · 2018 · 47 citations

Generating new directions for reducing dog and koala interactions: a social marketing formative research study

Sharyn Rundle‐Thiele, Bo Pang, Kathy Knox et al. · Australasian Journal of Environmental Management · 2019 · 39 citations · Full text

Animal Welfare, Social Marketing, Consumer Research +20