Concepedia

Taylor Jade Willmott

TJ

8

Publications

512

Citations

8

H-Index

2017

Active since

Affiliations

Griffith University(Current)

The University of Adelaide

Taylor Jade Willmott is an author at Griffith University specializing in business, management, and public health.

Top concepts

BusinessManagementMarketingPublic HealthHealth BehaviorHealth PromotionBehavioral ScienceHealthObesityMotivation

Publications per year

2017–2023

8

Publications

8

Capability, opportunity, and motivation: an across contexts empirical examination of the COM-B model

Taylor Jade Willmott, Bo Pang, Sharyn Rundle‐Thiele · BMC Public Health · 2021 · 207 citations · Full text

Physical Activity, Adapted Physical Activity, Public Health Nutrition +26

Social marketing theory development goals: an agenda to drive change

Sharyn Rundle‐Thiele, Patricia David, Taylor Jade Willmott et al. · Journal of Marketing Management · 2019 · 146 citations · Full text

Digital Marketing, Social Marketing, Consumer Research +17

Are we speaking the same language? Call for action to improve theory application and reporting in behaviour change research

Taylor Jade Willmott, Sharyn Rundle‐Thiele · BMC Public Health · 2021 · 51 citations · Full text

Motivation, opportunity, and ability: Understanding new habits and changes adopted for weight management

Taylor Jade Willmott, Joy Parkinson · International Journal of Consumer Studies · 2017 · 31 citations

Counseling, Program Implementation, Behavioral Decision Making +23

Improving theory use in social marketing: the TITE four-step theory application process

Taylor Jade Willmott, Sharyn Rundle‐Thiele · Journal of Social Marketing · 2022 · 29 citations · Full text

Customer Satisfaction, Interactive Marketing, Extended Theory +11

Rows per page

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