Concepedia

Gajendra Liyanaarachchi

GL

9

Publications

302

Citations

9

H-Index

2019

Active since

Affiliations

Griffith University(Current)

University of Portsmouth

Audencia Business School

University of Aosta Valley

Gajendra Liyanaarachchi is an author at Griffith University specializing in marketing, management, and consumer research.

Top concepts

MarketingBusinessManagementConsumer ResearchCommunicationInteractive MarketingFintechPrivacyEngineeringData Privacy

Publications per year

2019–2024

9

Publications

9

Online relationship marketing: evolution and theoretical insights into online relationship marketing

Park Thaichon, Gajendra Liyanaarachchi, Sara Quach et al. · Marketing Intelligence & Planning · 2019 · 78 citations · Full text

Customer Satisfaction, New Technologies, Digital Marketing +18

Market-oriented corporate digital responsibility to manage data vulnerability in online banking

Gajendra Liyanaarachchi, Sameer Deshpande, Scott Weaven · International Journal of Bank Marketing · 2020 · 48 citations · Full text

Business Intelligence, Information Security, Consumer Data Vulnerability +16

Managing privacy paradox through national culture: Reshaping online retailing strategy

Gajendra Liyanaarachchi · Journal of Retailing and Consumer Services · 2021 · 43 citations

Privacy Management, Culture, Online Customer Behavior +9

Virtual influencers and data privacy: Introducing the multi-privacy paradox

Gajendra Liyanaarachchi, Matthieu Mifsud, Giampaolo Viglia · Journal of Business Research · 2024 · 39 citations · Full text

Privacy Management, Social Media, Engineering +14

Addressing challenges of digital transformation with modified blockchain

Gajendra Liyanaarachchi, Giampaolo Viglia, Fidan Kurtaliqi · Technological Forecasting and Social Change · 2024 · 27 citations · Full text

Modified Blockchain, Fintech, Distributed Ledger +3

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