Addressing challenges of digital transformation with modified blockchain

A Theory of Psychological Reactance

E. Paul Torrance, Jack W. Brehm · The American Journal of Psychology · 1968 · 4.9K citations

Emotion Regulation, Affective Neuroscience, Psychology +5

The Privacy Paradox: Personal Information Disclosure Intentions versus Behaviors

Patricia A. Norberg, Daniel R. Horne, David Horne · Journal of Consumer Affairs · 2007 · 1.4K citations

Engineering, Behavioral Decision Making, Digital Marketing +24

Digital transformation in business and management research: An overview of the current status quo

Sascha Kraus, Susanne Durst, João J. Ferreira et al. · International Journal of Information Management · 2021 · 858 citations · Full text

Building Understanding of the Domain of Consumer Vulnerability

Stacey Menzel Baker, James W. Gentry, Terri L. Rittenburg · Journal of Macromarketing · 2005 · 805 citations

Engineering, Context Specific, Consumer Study +18

The role of data privacy in marketing

Kelly D. Martin, Patrick E. Murphy · Journal of the Academy of Marketing Science · 2016 · 693 citations

Privacy Management, Digital Marketing, Management +5