Concepedia

Beverley Sparks

BS

79

Publications

11.4K

Citations

47

H-Index

1992

Active since

Affiliations

Griffith University(Current)

Hong Kong Polytechnic University

The University of Queensland

University of South Carolina

Temple University

Beverley Sparks is an author at Griffith University specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementCustomer SatisfactionConsumer ResearchConsumer BehaviorTourismHospitality ManagementHospitality MarketingService Quality

Publications per year

1992–2021

79

Publications

79

The impact of online reviews on hotel booking intentions and perception of trust

Beverley Sparks, Victoria Browning · Tourism Management · 2011 · 1.5K citations

Trust Metric, Customer Satisfaction, Online Customer Behavior +13

Application of Fairness Theory to Service Failures and Service Recovery

Janet R. McColl‐Kennedy, Beverley Sparks · Journal of Service Research · 2003 · 637 citations

Service Provider, Customer Satisfaction, Behavioral Decision Making +20

The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands

Kevin Kam Fung So, Ceridwyn King, Beverley Sparks et al. · Journal of Travel Research · 2014 · 587 citations

Customer Experience, Customer Satisfaction, Consumer Research +23

Customer Engagement With Tourism Brands

Kevin Kam Fung So, Ceridwyn King, Beverley Sparks · Journal of Hospitality & Tourism Research · 2012 · 585 citations

Customer Experience, Customer Satisfaction, 25-Item Ce Scale +20

Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions

Beverley Sparks · Tourism Management · 2007 · 524 citations

Customer Satisfaction, Tourist Behavioural Intentions, Behavioral Sciences +8

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