Concepedia
Statistics
Publications
79
Citations
11.6K
H-Index
47
Active since
1992
Affiliations
Griffith University(Current)
Hong Kong Polytechnic University
The University of Queensland
University of South Carolina
Temple University
Beverley Sparks is an author at Griffith University specializing in marketing, consumer behavior, and business.
Publications per year
1992–2021
The impact of online reviews on hotel booking intentions and perception of trust
Beverley Sparks, Victoria Browning · Tourism Management · 2011 · 1.6K citations · Full text
Management, Hospitality Management, Marketing +14
Application of Fairness Theory to Service Failures and Service Recovery
Janet R. McColl‐Kennedy, Beverley Sparks · Journal of Service Research · 2003 · 642 citations
Business, Marketing, Social Psychology +17
The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands
Kevin Kam Fung So, Ceridwyn King, Beverley Sparks · Journal of Travel Research · 2014 · 603 citations
Business, Hospitality Management, Marketing +17
Customer Engagement With Tourism Brands
Kevin Kam Fung So, Ceridwyn King, Beverley Sparks · Journal of Hospitality & Tourism Research · 2012 · 597 citations
Business, Marketing, Tourism Management +17
Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions
Beverley Sparks · Tourism Management · 2007 · 530 citations
Management, Marketing, Tourism Management +14
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