The impact of online reviews on hotel booking intentions and perception of trust

A power primer.

Jacob Cohen · Psychological Bulletin · 1992 · 42.2K citations

Public Health, Behavioral Sciences, Psychology +17

Choices, values, and frames.

Daniel Kahneman, Amos Tversky · American Psychologist · 1984 · 6.5K citations

Business, Decision Sciences, Economics +16

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Thorsten Hennig‐Thurau, Kevin P. Gwinner, Gianfranco Walsh et al. · Journal of Interactive Marketing · 2004 · 5.8K citations

Business, Marketing, Marketing Management +12

The Service Encounter: Diagnosing Favorable and Unfavorable Incidents

Mary Jo Bitner, Bernard H. Booms, Mary Stanfield Tetreault · Journal of Marketing · 1990 · 4.2K citations

Management, Hospitality Management, Organizational Behavior +15

Consumer Trust, Value, and Loyalty in Relational Exchanges

Deepak Sirdeshmukh, Jagdip Singh, B.A. Sabol · Journal of Marketing · 2002 · 4.1K citations

Business, Marketing, Marketing Management +15