International Journal of Hospitality Management · 2018 · 219 citations · 39 references
BusinessMarketingTourism ManagementBrand ManagementConsumer BehaviorResort ManagementBrand AssociationsBrand LoyaltyCustomer EngagementCustomer SatisfactionResort MarketingStrategic Brand ManagementBrand Consumer RelationshipsBrand InvolvementCustomer Brand PerceptionCustomer Engagement BehaviorResort Branding
39
Michael D. Buhrmester, Tracy Kwang, Samuel D. Gosling · Perspectives on Psychological Science · 2011 · 10.1K citations
The Behavioral Consequences of Service Quality
Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman · Journal of Marketing · 1996 · 8.7K citations