Concepedia

Resort Branding

Resort Branding is a strategic marketing framework that distinguishes a resort establishment through the deliberate integration of interior design, guest experience, and place identity to create a unique and cohesive brand image within the hospitality industry.

36

Publications

1.5K

Citations

69

Authors

31

Institutions

Publications per year

2017–2026

14

Parents

Publications

36

The resort cycle and seaside tourism: an assessment of its applicability and validity

Sheela Agarwal · Tourism Management · 1997 · 232 citations

, , +13

Antecedents and consequences of customer brand engagement in integrated resorts

Jiseon Ahn, Ki‐Joon Back · International Journal of Hospitality Management · 2018 · 219 citations

, , +14

Brand experiential value for creating integrated resort customers’ co-creation behavior

Jiseon Ahn, Choong‐Ki Lee, Ki‐Joon Back et al. · International Journal of Hospitality Management · 2019 · 119 citations

, , +16

Effects of Integrated Resort Experience on Customers’ Hedonic and Eudaimonic Well-Being

Jiseon Ahn, Ki‐Joon Back, Carl A. Boger · Journal of Hospitality & Tourism Research · 2019 · 88 citations

, , +17

Factors influencing customer engagement with branded content in the social network sites of integrated resorts

Sut Ieng Lei, Stephen Pratt, Dan Wang · Asia Pacific Journal of Tourism Research · 2016 · 76 citations · Full text

, , +12

1–5 of 36

Authors

69

  1. JA
    Jiseon Ahn

    Taylor's University, Malaysia

    9 publications · 577 citations

    9

    h-index

  2. KB
    Ki‐Joon Back

    University of Houston, United States

    5 publications · 471 citations

    5

    h-index

  3. CL
    Choong‐Ki Lee

    Kyung Hee University, South Korea

    2 publications · 154 citations

    2

    h-index

  4. SA
    Sheela Agarwal

    University of Plymouth, United Kingdom

    2 publications · 243 citations

    2

    h-index

  5. SI
    Sut Ieng Lei

    Macao University of Tourism, Macao SAR China

    1 publications · 76 citations

    1

    h-index

1–5 of 69

Institutions

31

  1. Taylor's University

    Subang Jaya, Malaysia

    8 h-index

    8 publications

    358 citations

  2. University of Houston

    Houston, United States

    5 h-index

    6 publications

    690 citations

  3. Kyung Hee University

    Seoul, South Korea

    2 h-index

    2 publications

    154 citations

  4. California Department of Parks and Recreation

    Sacramento, United States

    1 h-index

    1 publications

    11 citations

  5. University of Zagreb

    Zagreb, Croatia

    1 h-index

    1 publications

    10 citations

  6. City University of Macau

    Macao, Macao

    1 h-index

    3 publications

    126 citations

  7. Manchester Metropolitan University

    Manchester, United Kingdom

    1 h-index

    1 publications

    21 citations

  8. University of South Carolina

    Columbia, United States

    1 h-index

    1 publications

    13 citations

1–8 of 31

Venues

  1. 5

    h-index

  2. Tourism Management

    3 publications · 266 citations

    3

    h-index

  3. Journal Of Vacation Marketing

    JVM · 2 publications · 66 citations

    2

    h-index

  4. Journal of Destination Marketing & Management

    2 publications · 65 citations

    2

    h-index

  5. Choice Reviews Online

    CRO · 1 publications · 14 citations

    1

    h-index

1–5