Concepedia

Joonghwa Lee

JL

12

Publications

578

Citations

11

H-Index

2011

Active since

Affiliations

University of North Dakota(Current)

University of Illinois Urbana-Champaign

Joonghwa Lee is an author at University of North Dakota specializing in marketing, communication, and management.

Top concepts

MarketingManagementCommunicationArtsAdvertisingConsumer BehaviorConsumer ResearchSocial MediaSocial InfluenceMedia Marketing

Publications per year

2011–2021

12

Publications

12

A Double-Edged Sword? Predicting Consumers’ Attitudes Toward and Sharing Intention of Native Advertising on Social Media

Joonghwa Lee, Soojung Kim, Chang-Dae Ham · American Behavioral Scientist · 2016 · 192 citations

Consumer Uncertainty, Behavioral Decision Making, Targeted Advertising +20

Exploring sharing behaviors across social media platforms

Chang-Dae Ham, Joonghwa Lee, Jameson L. Hayes et al. · International Journal of Market Research · 2018 · 75 citations

Social Medium Monitoring, Digital Marketing, Online Communication +27

Factors Influencing the Intention to Watch Online Video Advertising

Joonghwa Lee, Mira Lee · Cyberpsychology Behavior and Social Networking · 2011 · 53 citations

Targeted Advertising, Consumer Research, Consumer Attitude +20

Norms in Social Media: The Application of Theory of Reasoned Action and Personal Norms in Predicting Interactions With Facebook Page Like Ads

Soojung Kim, Joonghwa Lee, Doyle Yoon · Communication Research Reports · 2015 · 50 citations

Hey Alexa, why do we use voice assistants? The driving factors of voice assistant technology use

Emily Buteau, Joonghwa Lee · Communication Research Reports · 2021 · 46 citations

Innovation Adoption, Technology Adoption, Hey Alexa +27

Rows per page

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