Concepedia
Statistics
Publications
11
Citations
778
H-Index
Active since
2002
Affiliations
University of Oklahoma(Current)
Dart Center for Journalism and Trauma
University of Missouri
Emerson College
Doyle Yoon is an author at University of Oklahoma specializing in marketing, business, and consumer behavior.
Publications per year
2002–2024
Antecedents of mobile app usage among smartphone users
Sang Chon Kim, Doyle Yoon, Eun Kyoung Han · Journal of Marketing Communications · 2014 · 169 citations
Business, Communication, Marketing +13
Building customer relationships in an electronic age: The role of interactivity of E‐commerce Web sites
Doyle Yoon, Sejung Marina Choi, Dongyoung Sohn · Psychology and Marketing · 2008 · 165 citations
Business, Marketing, Marketing Management +17
Representation of Women in News and Photos: Comparing Content to Perceptions
María E. Len‐Ríos, Shelly Rodgers, Esther Thorson et al. · Journal of Communication · 2005 · 110 citations
Social Sciences, Communication, Gender Studies +8
Functional matching effect in CRM: Moderating roles of perceived message quality and skepticism
Eleonora Manuel, Seounmi Youn, Doyle Yoon · Journal of Marketing Communications · 2012 · 64 citations
Business, Marketing, Marketing Management +13
Brand Experience on the Website: Its Mediating Role Between Perceived Interactivity and Relationship Quality
Doyle Yoon, Seounmi Youn · Journal of Interactive Advertising · 2016 · 58 citations
Business, Marketing, Marketing Management +15
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