Concepedia

Chang Dae Ham

CD

4

Publications

73

Citations

4

H-Index

2013

Active since

Affiliations

University of Illinois Urbana-Champaign(Current)

University of Tennessee at Knoxville

Chang Dae Ham is an author at University of Illinois Urbana-Champaign specializing in communication, interactive marketing, and management.

Top concepts

MarketingManagementCommunicationConsumer ResearchInteractive MarketingArtsPoliticsMotivationPersuasionAdvertising

Publications per year

2013–2021

4

Publications

4

What Do We Know about Political Advertising? Not Much! Political Persuasion Knowledge and Advertising Skepticism in the United States

Michelle R. Nelson, Chang Dae Ham, Eric Haley · Journal of Current Issues & Research in Advertising · 2021 · 27 citations

Targeted Advertising, Social Marketing, Consumer Research +18

Understanding consumers' creating behaviour in social media: an application of uses and gratifications and the theory of reasoned action

Chang Dae Ham, Joonghwa Lee, Hyung‐Seok Lee · International Journal of Internet Marketing and Advertising · 2014 · 19 citations

Behavioral Decision Making, Consumer Research, Social Influence +19

How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media

Michelle R. Nelson, Chang Dae Ham, Eric Haley et al. · Journal of Interactive Advertising · 2021 · 14 citations

Exploring the Impact of Acculturation and Ethnic Identity on Korean U.S. Residents’ Consumption Behaviors of Utilitarian versus Hedonic Products

Jong Woo Jun, Chang Dae Ham, Jae Hee Park · Journal of International Consumer Marketing · 2013 · 13 citations

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