Concepedia

Chang‐Dae Ham

CH

7

Publications

338

Citations

7

H-Index

2013

Active since

Affiliations

University of Illinois Urbana-Champaign(Current)

University of Miami

Chang‐Dae Ham is an author at University of Illinois Urbana-Champaign specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchPersuasionAdvertisingInteractive MarketingMarketing CommunicationConsumer Decision MakingBehavioral Decision Making

Publications per year

2013–2023

7

Publications

7

The role of persuasion knowledge, assessment of benefit and harm, and third-person perception in coping with online behavioral advertising

Chang‐Dae Ham, Michelle R. Nelson · Computers in Human Behavior · 2016 · 85 citations

Behavioral Decision Making, Targeted Advertising, Consumer Research +17

Why People Pass Along Online Video Advertising: From the Perspectives of the Interpersonal Communication Motives Scale and the Theory of Reasoned Action

Joonghwa Lee, Chang‐Dae Ham, Mikyoung Kim · Journal of Interactive Advertising · 2013 · 72 citations

Customer Satisfaction, Digital Marketing, Targeted Advertising +26

Greener than Others? Exploring Generational Differences in Green Purchase Intent

Chang‐Dae Ham, Un Chae Chung, Woo Jin Kim et al. · International Journal of Market Research · 2021 · 69 citations

Green Marketing, Consumer Uncertainty, Behavioral Decision Making +16

The interplay of persuasion inference and flow experience in an entertaining food advergame

Chang‐Dae Ham, Gunwoo Yoon, Michelle R. Nelson · Journal of Consumer Behaviour · 2016 · 44 citations

Entertainment Marketing, Behavioral Decision Making, Digital Marketing +28

AI versus Human: Rethinking the Role of Agent Knowledge in Consumers’ Coping Mechanism Related to Influencer Marketing

Dongchan Lee, Chang‐Dae Ham · Journal of Interactive Advertising · 2023 · 30 citations

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