Concepedia

Alexandra M. Vilela

AM

Statistics

Publications

3

Citations

233

H-Index

3

Active since

2010

Affiliations

University of Illinois Urbana-Champaign(Current)

James Madison University

Alexandra M. Vilela is an author at University of Illinois Urbana-Champaign specializing in advertising, management, and marketing.

Top concepts

MarketingManagementAdvertisingGenderBusinessConsumer ResearchInteractive MarketingCause-related MarketingMarketing CommunicationArts

Publications per year

2010–2017

3

Publications

3

Examination of Gender-role Portrayals in Television Advertising across Seven Countries

Hye‐Jin Paek, Michelle R. Nelson, Alexandra M. Vilela · Sex Roles · 2010 · 157 citations

Marketing, Television Advertising, Gendered Perception +12

Testing the Selectivity Hypothesis in cause-related marketing among Generation Y: [When] Does gender matter for short- and long-term persuasion?

Alexandra M. Vilela, Michelle R. Nelson · Journal of Marketing Communications · 2013 · 46 citations

Customer Satisfaction, Gendered Perception, Behavioral Decision Making +25

Exploring the interactive effects of brand use and gender on cause-related marketing over time

Michelle R. Nelson, Alexandra M. Vilela · International Journal of Nonprofit and Voluntary Sector Marketing · 2017 · 30 citations

Advertising, Brand Equity, Crm Messages +15

Rows per page

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